Purchasing Powers: The New Consumer
We are all consumers. We consume every day, in every part of our lives, and the individual choices we make when purchasing can have a huge collective impact on both the marketplace and the planet.
Through the choices you make today, you and the brands you buy from can shape the decisions of tomorrow.
Where can this inflection point bring us? What could the world look like with empowered, supported consumers and enlightened brands working together to create a future for people and planet?
The stories below explore the power of a purchase and the shift between consumers and brands. They are part of Purchasing Powers, a new branded series presented by Consumers International and produced for us and series participants by BBC StoryWorks Commercial Productions.
NEW PARADIGMS
A Voice in the Marketplace
Consumers are faced with new challenges and questions – so how can brands and consumers work together to create a more sustainable future for consumption? Helena Leurent, Director General of Consumers International shares more in this Associated Feature.
HEALTHIER CONSUMPTION
The Rwandan Community combating malnutrition from home
For mother and farmer Aline, the work by the NICE Project in her Rwandan community has brought her more confidence in providing nutritious food for her family from her own crops, as well as a healthier future for her community.
SUSTAINABLE CONSUMPTION
Helping the Planet's Health
What if a test could tell you about the climate impact of your own day to day habits? SITRA has developed an app that tests individual users to estimate where in their daily lives they are producing the most emissions and then provides a simple plan for reduction.
DIGITAL CONSUMPTION
The Power of the Consumer Voice
How can consumers work out what’s a good deal and what’s to be avoided? This is where content creators like Kenzo can come in, providing helpful reviews and tips from consumer to consumer.
DIGITAL CONSUMPTION
Helping Small Businesses to the Next Level
In an increasingly online world, the e-wallet app GCash, has been able to provide entrepreneurs like coffee shop owner Roberto and furniture seller Maila with loans. With this support, they’ve been able to grow their own businesses in Quezon City.
HEALTHIER CONSUMPTION
Are you what you eat?
Finding healthy and great-tasting food shouldn't be a mission, and Sodexo are making it theirs to make good food easier to source.
NEW PARADIGMS
How Consumers are Rewriting the Rules
How can brands reach consumers in a rapidly changing online landscape? Bazaarvoice is helping brands connect directly with consumers, as well as helping consumers make more informed decisions through verified product reviews.
SUSTAINABLE CONSUMPTION
A Perfect Fit
Excess garments in the fashion industry can cost a lot, both economically and environmentally. How is an AI company like Syrup helping stores to help reduce waste when buying for the next season?
DIGITAL CONSUMPTION
Building a Sense of Trust Between Brands and Consumers
How can brands find out what consumers really think of their products? Verified user-generated content is a valuable way for consumers to help guide a brand's next steps.
NEW PARADIGMS
Caring for Man's Best Friend
What do you feed a picky pooch? Butternut Box is carving out a new niche – dog food delivered straight to your door.