Green Action Fund: Consumers International supports community-led sustainability initiatives across the world

19 July 2024

Today, we announce that 26 Members of Consumers International will be awarded grants through the Green Action Fund to promote sustainable consumption and reduce poverty.

The transition to sustainable consumption necessitates consumer buy-in. By and large, people want to adopt more sustainable lifestyles. But closing the gap between intention and action remains a challenge. Our research shows that consumers need support, like access to safe and affordable alternatives, complete and transparent information, plus the infrastructure, tools and resources to adopt new lifestyles.

Our Members recognise this. All around the world, they work with consumers within their communities - as well as key stakeholders in business, government, and civil society - to turn our vision for sustainable consumption to reality.

At Consumers International, we’re proud to make their impact go further and be bolder.

Every year, through our Green Action Fund, we help to showcase practical, creative, and collaborative ways that consumers can embrace sustainable consumption practices, through the power of Sharing Community.

What is the Green Action Fund? 

The Green Action Fund supports our Members to carry out awareness raising and advocacy activities which encourage sustainable patterns of consumption. It is open to Consumers International Members based in low- and middle-income countries. 

The fund is made available with the support of the Swedish Society for Nature Conservation.  

A global week of action

The diverse campaigns carried out by our Members culminate in a coordinated global moment of action – Green Action Week.

Taking place in the first week of October, Green Action Week connects 40+ civil society organisations worldwide. It is an opportunity for our Members to demonstrate just how integral consumer advocacy is to a sustainable future. This is crucial as we look ahead to key decision-making moments such as INC-5 and COP16.

Sharing Community

The Green Action Week campaign works to build and showcase the concept of Sharing Community. A sharing community is united in common visions related to strong community and cooperation networks, sustainable and safe food and farming systems, equitable access to the economy and resources, clean environments, recognition of all knowledge systems, and more.

Explore the winning campaigns

This year, our Members will carry out diverse projects, implementing solutions to a cross-section of issues related to sustainable consumption and production. 

 

Better Diets

  • Ecudar Consumidores (Colombia) will explore the artistry of local gastronomy in the city of Villavicencio, showcasing how locally sourced produce and goods can support better nutrition, lower emissions, and a thriving local economy.  
  • ADECO (Cape Verde) will lead a campaign to ‘Eat What the Earth Gives You’ encouraging healthy and sustainable eating through knowledge sharing with a local school community. 
  • ADEC (Senegal) will publish and distribute amongst communities in the Dakar region a guide to good practice in the production, sale, and consumption of safe and sustainable food. 
  • BSSC (Benin) will address child malnutrition by working with women living in vulnerable conditions, sharing knowledge on how to grow and produce food in a soilless environment.  

 

Sustainable Agriculture

  • Consumers Association of Bangladesh have planned community awareness campaigns to improve post-harvest management. 
  • Youth Education Network (Kenya) will promote effective and sustainable small-hold farming methods that use biodegradable and reusable materials, training 500 women from communities in Mumias, Kenya.  
  • ADDC-Wadata (Niger) will promote the production and consumption of cassava as a complement to the country’s short supply of cereals.  
  • ADECOR (Rwanda) are addressing the issue of inadequate healthy, sustainable and nutritious food caused by poor agricultural practices. Their campaign will involve community gardening, radio appearances, and stakeholder workshops with smallholder farmers, community leaders and civil society.  

 

Cutting down waste and pollution

  • Consumer Council Fiji will address the crisis posed by electronic waste, organising a series of ‘community repair cafes’, where skilled volunteers will help consumers repair their broken electronics.
  • Yemen Association for Consumer Protection will enhance community awareness around the environmental and health risks of pesticide containers. They will work with farmers and agricultural workers to promote the adoption of safe disposal methods.
  • SEDECO (Bolivia) will address mercury pollution in rivers, advocating for stricter controls on food produce, working with local students, and running an information campaign on the risks brought by polluted rivers.
  • CERC (India) will organise a ‘pre-loved exchange’, encouraging consumers to trade items rather than throw them away.
  • SEWA (Nepal) will centre their campaign around the flowers of festivals including Dashain, Tihar, and Holi. Rather than discarding the flower garlands used to decorate these festivals, SEWA will run community training sessions to turn floral waste into long-life products like incense and natural colour dust.

 

Solutions to single-use plastic 

  • Consumer Council Zimbabwe’s ‘Bring a Bag’ campaign will encourage consumers to switch to reusable shopping bags, with workshops on repurposing old clothes into carrier bags. 
  • Yogyakarta Consumer Institute (Indonesia) will train suburban women to repurpose plastic bottles into simple irrigation tools that can be used to grow household vegetable crops. 
  • CUTS (India) will host community and city level consultations to find solutions to rising levels of household waste in Jaipur. 
  • TheNetwork (Pakistan) will conduct research through local university students to find out how to implement effective enforcement of the ban on single-use plastics.
  • Fédération des Associations de Consommateurs de Côte d 'Ivoire will set up information workshops and sessions in a market in Abidjan, encouraging market traders  to use alternatives to plastic bags while shopping. 

 

Efficient water and energy use

  • Consumers' Association of Penang (Malaysia) will help communities to lower their electricity bills and combat climate change, educating consumers on energy saving and sharing the benefits of natural cooling methods.  
  • Consumers Lebanon’s ‘Every Drop Matters’ initiative will promote sustainable water management in Lebanon, collecting data on water usage and sharing resources and information with consumers.  

 

Safeguarding the natural environment

  • Association Ivoirienne des Consommateurs (Côte d'Ivoire) will encourage urban biodiversity; planting trees, creating neighbourhood green spaces which welcome local plants and animals, and organising organic gardening workshops.  
  • Colectivo Ecologista Jalisco (Mexico) will work with local creatives in Jalisco to run a digital campaign on the impact industries like tequila, avocado, and meat are having on deforestation.  

Community building and Knowledge sharing  

  • Ambio Sociedad Civil (Costa Rica) will work with local groups to draw up new visions for a community that produces and consumes sustainably.  
  • ASPEC (Peru)’s Eco Heroes campaign will inspire, empower, and educate consumers to adopt sustainable practices into their daily lives, highlighting the importance of consumer and community action in the fight against climate change. 
  • Citizen Consumer and Civic Action Group (India) will host a ‘mela’ (fair) showcasing sustainable products, with organic food, plastic alternatives, e-waste collection points, and a demo on waste segregation and composting.  
  • Consumer VOICE (India) will educate and engage consumers in the circular economy through workshops, digital campaigns, and on-the-ground events.  

Join Green Action Week 2024

With Members kickstarting their initiatives from August, the campaign will culminate in a Green Action Week, held this year from 30 September - 8 October 2024, where grantees will showcase activities linked to their broader projects for change.   

Together we will amplify our Members’ innovations and inspire others to promote sustainable consumption, support consumers through crises and help to advance the Sustainable Development Goals.  

For regular #GreenActionWeek updates follow us on Twitter, LinkedIn and Facebook.